Marketing Inclusively for the LGBTQIA+ and Trans Communities
Are you a marketer, founder or professional looking to create meaningful change?
Are you ready to be a better ally to the trans community at a time when it's needed most?
Do you want more sales, more brand loyalty and more brand recommendations? (yes inclusive marketing does that).
Then join I Am Female*, the queer-led brand communications agency, and Octavian Starr, founder of Unboxd, the trans-led equality, diversity, and inclusion (EDI) organisation for a half-day event designed to educate, motivate and inspire.
This is not your average educational event.
This will be a creative, idea-sparking session, in a safe, intimate space where you can ask the questions you’ve been too afraid to ask, learn practical marketing strategies, and connect with like-minded professionals.
Why this event now?
💡How can we market authentically for the trans and LGBTQIA+ community?
💡How can we be better allies both in our teams and our brand communications?
💡How can we market with genuine allyship?
Around 30% of Gen Zers identify as a part of the LGBTQIA+ community. And approximately 200,000-500,000 people identify as trans in the UK alone.
And they want to buy from the right brands.
The LGBTQIA+ community's buying power is estimated to be worth £6 billion per year in the UK alone.
PLUS they actively recommend products far more than their non-LGBTQIA+ counterparts.
But they won’t buy from just anyone.
Almost two-thirds of LGBTQ+ consumers expect the brands they buy from to support the causes they care about, according to Nielsen research.
The LGBTQIA+ community is facing increased marginalization, with trans rights under threat globally.
🚩 Hate crimes against trans people in the UK rose by 186% from 2019-2023.
🚩 Some brands have chosen silence, fearing controversy over rainbow washing during Pride.
🚩 In 2023, there was a 141% decline in news media coverage of LGBTQ+-focused marketing campaigns.
But silence speaks volumes.
Now is the time for brands to show up with genuine allyship, because authentic inclusive marketing has proven time and time again to not just be beneficial for the communities you’re supporting, but also for your ROI.
Who will be there?
🏳️⚧️ You'll be hearing from:
- Octavian Starr (he/him)(Unboxd) will share crucial insights into trans inclusion and understanding the trans community. Octavian holds a master's degree in community art and is very excited to bring his skills working with people creatively as well as his over a decade of training skills to this workshop alongside of Artist Usva inei.
- Annie Bartley and Harriet Phillips from I Am Female* will discuss how brands can market with an inclusive conscience, backed by years of experience with global brands like Unilever, Toyota, and the BBC.
- Jude Guaitamacchi (they/them) (Trans Solidarity Alliance) Campaigner of the year 2024, trans and non-binary advocate, and founder of the Trans Solidarity Alliance. Jude will be a keynote speaker on our panel sharing their experience as a Trans* influencer training and working with brands.
- Rico Jacob Chace-(He/Him), Social Entrepreneur, Human Rights Consultant, Social Impact On Purpose Fellow, Multi-award winning Creative Consultant, D&I Consultant, Trustee at LGBT+ Consortium, United Nations' UNITE 2030 Youth Delegate Program, Channel 4 Make Me Prime Minister Semi-Finalist, Sustainable Investing Harvard Online University and NYC Journal 50 under 50
- Usvan Inei-creative collabrator (they/them) is a non-binary artist and art educator who mainly works through various forms of printmaking. Stemming from their lived experiences as a queer Russian immigrant, Usva’s art practice is strongly linked to working with communities: they regularly run art workshops and interactive events for groups of all ages with the aim of fostering reflection, interaction, and learning. They have developed this workshop alongside of Octavian
What will you gain?
- Actionable strategies on how to make your business more inclusive, inside and out.
- New creative ideas on how you can market more inclusively.
- Fresh insights and perspectives on trans and LGBTQIA+ inclusion.
- A chance to ask some of the most important trans activists your questions in a safe space (anonymously if you wish).
- More understanding on how to be a better ally to the trans and LGBTQIA+ communities.
- Post-event resources to continue being inclusive in your marketing and comms.
- A goody bag with amazing brands like VO5 and Impulse.
🏳️🌈 Network and get inspired
- This day is made for people who truly care about making change as a business.
- You'll leave with new contacts, new ideas and perhaps some new friends too.
What you’ll experience
- 🎨 A truly out-of-the-box workshop: Interactive educational sessions designed and delivered by Arts educator Usva Inei and Octavian Starr to challenge our perceptions and think creatively.
- 💬 Panel discussion: A chance to discuss and ask questions with award-winning trans activists.
- 🤝 Networking Opportunities: Connect with other marketing professionals, business owners and DEI advocates.
- ✉️ Post-event: You’ll leave with ideas, contacts and a plethora of resources to help you in your inclusive marketing. And of course the goody bag.
Pricing and accessibility
Standard Ticket – £85
Your purchase at this price directly supports the community. By paying the standard price, you are helping subsidise concession tickets for those who might not otherwise be able to attend. Your contribution makes this safe, inclusive space possible.
Concession Ticket – £45 (Capped)
We believe that education on inclusion should be accessible. If you cannot afford the standard price, please select this option, no questions asked. Thanks to the support of full-price ticket buyers, we’re able to offer this reduced rate.
(If you’d like to contribute further to accessibility for others, there is an option to make an additional contribution at checkout.)
Who should attend?
This event is perfect for:
- Marketing leaders and professionals (freelance or full-time)
- DEI teams looking for actionable marketing strategies
- Individuals seeking to support the LGBTQIA+ community but unsure how
- Brands looking to connect authentically with the LGBTQIA+ audience
- Allies who want to deepen their understanding and support
If you want to build better campaigns, increase your revenue, and be a force for good, this event is for you.
Accessibility & safe space guidelines
- Pronoun introductions will be encouraged.
- Diverse panel representation.
- We’ll share safe space guidelines with all attendees to ensure a respectful and welcoming environment for everyone.
- Venue accessibility details coming soon.
Spaces are limited
We’re keeping this event intimate to ensure meaningful conversation and networking. Book your spot now to:
✔️ Learn how to create inclusive marketing strategies that truly resonate.
✔️ Support the trans and LGBTQIA+ communities at a crucial time.
✔️ Join a network of like-minded, purpose-driven marketing professionals.
This is an opportunity to make a difference, with your campaigns, your company, and your voice.